Branding Proposal  ·  Prepared for Cool Planet

Make Cool Planet a Cooler Planet.

A full-service content & branding studio for Sri Lanka's most loved fashion house. We don't just produce content - We architect brand worlds and craft cinematic experiences.

StudioPearl Studios
DisciplineBrand · Film · Content
EthosTurning Vision Into Legacy
Scroll
01 — What we do

Turning vision
into legacy.

Three disciplines, one studio. We architect brand identities and craft cinematic experiences that make Cool Planet impossible to forget.

S/01

Brand identity
& strategy

Visual language, tone of voice and positioning that makes you own your space - across every sub brand.

S/02

Cinematic
production

Short films and brand teasers people watch like a movie - not skip like an ad.

S/03

FULL - HOUSE CREATIVE

AI-powered, 3D-capable, concept to delivery - custom-built for your brand world.

02 — What we see in Cool Planet

The foundation
is strong.

Loyal customers. Physical presence across Sri Lanka. Six sub - brands with real character. What's missing is the brand world behind it.

Gap 01

Minimal unified visual language

Six sub-brands, six unrelated looks. The brands rarely ties them to one Cool Planet world .

Gap 02

Product-first, not brand-first

Communications sell the item on the hanger - never the feeling of belonging to the brand.

Gap 03

Minimal emotional narrative

There's minimal story being sold.  People don't remember catalogues - they remember stories.

People don't buy clothes. They buy into a version of themselves.

The opportunity

From where you are —
to where you could be.

Product in isolation Product in its own aspirational world
Same tone across all sub-brands A distinct voice & visual per brand
Catalogue-style visuals CINEMATIC, MOOD - LED BRAND CONTENT 
Invisible to Gen Z Culturally fluent, funny, shareable
The Cool Planet house

One house.
Six brands.

Cool Planet is home to six distinct fashion brands - each with its own audience, attitude and following.

01Hustle
02Moonrise
03HADA
04Kings Street
05Andriana
06Modana
03 — How we make it stick

Six strategies,
one brand engine.

01

Sub-brand identity rollout

A distinct visual world for each of the six sub-brands - built on one shared system.

02

Cinematic brand films

Short films people watch like a movie, not skip like an ad.

03

Brand teasers & drops

Hype building content for launches and seasonal collections.

04

Gen Z humour content

Self-aware, funny content Gen Z genuinely likes  and shares.

05

Lifestyle & aspiration

Product inside a real world. Not on a hanger.

06

SkyHigh loyalty narrative

Insider content that makes loyalty feel like belonging.

04 — Cinematic productions

Films that give
a brand a legacy.

A few examples of the short-film structures and formats we produce - to give a sense of the storytelling range, not a fixed list.

F/01
Origin Story

Brand origin films

A cinematic short that establishes who a brand is - the foundation every campaign builds on.

F/02
Campaign / Season

Collection launch films

Emotional, shareable teaser films designed to build hype before a launch or drop.

F/03
Brand Story

Flagship brand story

A documentary-style piece - the long-form film that gives the brand a legacy.

Selected work · Short-form

SHORT- FORM content
built for the feed.

Vertical, scroll - stopping pieces designed for Reels, TikTok and Shorts.

FITZKY
ARDEN MOTORS
THE LICENCED
Selected work · Cinematic

A CINEMATIC BRAND VIDEO WE MADE FOR ARDEN MOTORS.

Cinematic FilmLandscape · 16:9
A brand-first content engine

Built to move people
& dominate feeds.

Core
0
Videos / month

BRANDED REELS

Signature
0
Drop / month

Sub-Brand Drop

Core
0
Shots / month

Editorial Shoots

Signature
0
Episodes / month

BEHIND THE SCENES 

Signature
0
CAROUSALS/ MONTH

SUCCESS SPOTLIGHTS

Signature
0
Activations

Moment Hijacks

Estimated monthly retainerT&C apply · scope confirmed at kickoff
Rs.185,000
What happens next

Ready to build
the brand world?

01

Brand discovery session

We map vision, gaps and opportunities across all six sub-brands.

02

Identity blueprint

Brand identity framework, visual systems, tone of voice and content direction.

03

Production kickoff

Shoots, films and content begin  with monthly delivery and continuous refinement.

Thank you

Let's make Cool Planet
a Cooler Planet.

We're ready when you are. One conversation is all it takes to start building the brand world Cool Planet deserves.

Call us
077 310 8346
Pearl Studios A content creation & branding studio